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What Can You Do To Save Your Lego History From Destruction By Social Media?
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Lego's iconic interlocking bricks have been challenging both adults and children for more than seven decades. If you enjoyed this article and you would certainly such as to get even more details regarding get your own ultimate lego set kindly see our own website. Lego has recently passed Ferrari as the most powerful brand in the world.
The first time consumers did not enjoy plastic toys at first. Following poor sales, a lot of shipment were returned. In 1954, Godtfred Kirk Christiansen had become the junior managing director, and introduced the idea of an toy-based system.
The founder Ole Kirk Kristiansen
Ole Kirk Christiansen was a Danish carpenter who began his company in 1932. He created wooden toys, stepladders, and ironing boards. The company was incorporated under his name and renamed Lego. Lego as a play-on-words for the Danish expression "play carefully."
In World War II, when regular carpentry work dried up, he decided to start creating plastic toys. This venture was not an immediate success.
In 1947, he purchased a plastic molding machine and created the first plastic bricks which interlock. Then, he had his son Godtfred run the business.
The First Bricks
In 1932, Ole Kirk Christiansen founded LEGO in his workshop in Billund, Denmark. He named the company after two Danish words, leg godt ("play well").
He was the first toy maker in Denmark to buy an injection moulding machine for plastic in 1947. The company started producing simple automatic bricks. They were changed to Lego bricks in 1949. They were improved with interlocking studs and tubes in 1958, the year that followed Christiansen died and his son Godtfred inherited the company.
Lego introduced Duplo in 1969, which were bigger blocks designed specifically for children under the age of. Within nine years, they launched the very first Minifigures.
Second Bricks
Lego bricks are among the widely recognized childhood toys around the world. What exactly are they made from? Why are they so painful when you take a walk over them?
In 1947, the company had been able to shift from woodworking (ladders, stools, ironing boards) to plastic toy manufacturing. The company also purchased a new type of injection molding machine which enabled it to produce the iconic Lego bricks. They were referred to as Kiddicraft Self-locking Bricks. They were made out of cellulose acetate. It is an ordinary polymer used for eyeglass frames today.
The Third Bricks
A lot of LEGO shipments were sent back in the 1950s due to low sales. However, Godtfred wanted to make his plastic construction bricks a hit. He developed the system that has become the norm, where pieces click together after consulting with an overseas toy buyer.
Nine years later the company introduced Minifigures, a line of yellow humanoid figures that quickly became a standard in themed LEGO sets. Later Lego released licensed themes that were based on famous films such as Star Wars or Harry Potter.
The Fourth Bricks
Since its beginning the fundamental Lego brick has remained the same. The satisfying click coupling mechanism is what has enabled it to survive and grow through the generations of kids.
Toy makers also create several sets with advanced features. This includes the Technic line that allows kids to construct realistic vehicles. The Duplo line, on other hand, comes with bigger bricks that are targeted at younger kids. LEGO is also able to keep its finger on the pulse of the world of pop culture through its partnerships with major film and television franchises.
The Fifth Bricks
In 1947, Kristiansen made a purchase that would transform the company. He bought a plastics injection molding machine that allowed Lego toys to be produced in large quantities.
In the year 1969, Duplo was introduced, which were bricks with larger dimensions aimed at younger children. In 1977, Technic, a line of sets designed for older children, debuted with sets that included robots and features that could be programmed. In 1978, Lego released its first minifigures.
The culture of childhood has been dominated by these tiny, flexible bricks. But what exactly are they made of?
Sixth Brick
LEGO introduced sets that contained all the pieces needed to complete their. The new model was a huge popular, and consumers were encouraged to buy sets time and again.
DUPLO was introduced in 1969, a bigger collection of bricks designed toy for kids. Nine years later, they launched the Minifigure which was a small toy with a posable face. smiley faces.
Today the company continues to thrive and keep its finger on the pulse of the world of pop culture. They've collaborated with popular characters like Star Wars and Harry Potter to keep their offerings fresh and relevant to the new generation of customers.
Seventh Brick
In the year 1969, Lego introduced the Duplo series of blocks that were bigger to help children with smaller hands. In 1978, Lego launched the first minifigures that had arm and legs that could be moved.
In 1963, the plastic that was used to construct LEGO bricks switched from cellulose acetate to the more durable acrylonitrile Styrene (ABS) plastic. ABS is more resistant to damage and holds its colour better.
LEGO is now producing a wide assortment of toys and other products, including board games and retail stores, films and theme parks.
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